Daniel H. Pink - To Sell is Human

From the #1 bestselling author of Drive and A Whole New Mind comes To Sell is Human, a fresh exploration of the power of selling, which each of us does every day, consciously or not. Whether we’re entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Take a surprising look at the new art and science of selling with the business analyst who has revolutionized that way we think about work and human motivation.