Scrappy Marketing Strategies: SEO & Email Campaigns

class
Scrappy Marketing Strategies: Seo & Email Campaigns
Thursday, March 28th from 6:30 - 9:00 pm
Poornima Vijayashanker, Ex-Founding Engineer at Mint.com, Founder & CEO at BizeeBee
Content marketing is a powerful medium especially in the form of Seo and email campaigns. It is too often overlooked because it requires time as an investment. However, it can be the most effective strategy when it comes to building a long term brand, and can fit any startup budget! Learn effective strategies on how… Show more to leverage Seo and email campaigns to market your product before and after launch.
Student Takeaways
- Techniques on how to improve page rank in crowded and competitive markets
- Know how to keep your page rank high despite Google changing its search algorithms
- Understand how powerful a tool email can be for lifecycle marketing, and to re-engage with customers
- Learn how to leverage tools that track campaigns and conversions
Who Should Take This Workshop?
Startup founders and product marketers looking for smart and scrappy techniques to attract users for their product, and care about long term brand building. Especially for those who have writers' block or struggle with writing compelling copy!
Prerequisites: Have an idea or concept for a product, and understand the market you are trying to build an awareness for. No writing skills necessary.
Poornima Vijayashanker is a software engineer and entrepreneur. As one of the first engineers at Mint.com, she built the marketing infrastructure that drew in 1M+ users, before it was acquired by Intuit. She is currently the CEO and Founder of BizeeBee, which has used purely organic marketing strategies such as Seo and email marketing to attract its early adopters. Follow her @poornima .
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